Proof of Usefulness Report

MutualMarkets

Analysis completed on 2/9/2026

+254
Proof of Usefulness Score
Gaining Momentum

MutualMarkets is a legitimate, venture-backed ($5.4M) B2B AI platform facilitating co-marketing partnerships. However, the submission quality is extremely poor, containing verifiable falsehoods regarding audience reach ('everyone') and traction ('most people have used my product'). While the underlying business has valid utility and reputable backing (Greycroft, Bessemer), the submission significantly underrepresents the actual value and technical detail, resulting in heavy penalties on response quality and traction reliability.

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Score Breakdown

Real World Utility+120.0
Audience Reach Impact+20.0
Technical Innovation+60.0
Evidence Of Traction+45.0
Market Timing Relevance+70.0
Functional Completeness+2.5
Subtotal+317.5
Usefulness Multiplierx0.8
Final Score+254

Project Details

Project URL
Description
We started MutualMarkets to give brands a more organic, more powerful way to connect with consumers. Partnerships provide a better, far more efficient way to advertise and break-thru the clutter.

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline