Proof of Usefulness Report

Murphy USA

Analysis completed on 1/26/2026

+675
Proof of Usefulness Score
Category Standard

The submission represents Murphy USA, a Fortune 500 fuel and convenience retailer with massive real-world utility and verifiable market traction (billions in revenue, millions of customers). While the project scores nearly perfect on Utility, Reach, and Traction due to its established market presence, it scores poorly on Technical Innovation and Response Quality. The submission itself provides minimal detail, relying entirely on the entity's public reputation. The final score reflects a highly useful, large-scale business with low technical novelty in this specific context.

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Score Breakdown

Real World Utility2.5)
Audience Reach Impact2.0)
Technical Innovation1.5)
Evidence Of Traction2.5)
Market Timing Relevance1.0)
Functional Completeness0.5)
Subtotal+750
Usefulness Multiplierx0.90
Final Score+675

Project Details

Project URL
murphyusa.com
Description
Murphy USA is a leading American retailer of gasoline and convenience store merchandise. Headquartered in El Dorado, Arkansas, the company primarily operates in close proximity to Walmart stores, providing customers with high-quality fuel at competitive prices. Murphy USA is known for its commitment to customer service and convenience, offering a range of products including snacks, beverages, and other everyday essentials. With a focus on efficiency and value, Murphy USA has established itself as a prominent player in the fuel retail industry, serving millions of customers across the United States.

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline