Proof of Usefulness Report

Mumsnet

Analysis completed on 2/9/2026

+627
Proof of Usefulness Score
Category Standard

Mumsnet is the UK's dominant parenting platform with verified ~8M monthly users and ~£9.5M annual revenue, validating its immense real-world utility. While the submission was extremely low-effort (e.g., claiming 'most people have used my product' without data), external verification confirms it is a profitable, market-leading entity with 25 years of history. The score reflects high utility and reach, penalized slightly for the lack of evidence provided in the submission itself and low technical innovation.

Ready to Compete for $150k+ in Prizes?

Move this data into a HackerNoon blog draft to become eligible for your share of $150k+ in cash and software prizes

View All Reports

Score Breakdown

Real World Utility+237.5
Audience Reach Impact+184.0
Technical Innovation+30.0
Evidence Of Traction+142.5
Market Timing Relevance+85.0
Functional Completeness+2.5
Subtotal+681.5
Usefulness Multiplierx0.92
Final Score+627

Project Details

Project URL
mumsnet.com
Description
The UK’s no.1 platform for parents. Mumsnet is a social sharing platform that’s home to a highly engaged, organic community of 8 million parents. Our scale and our engagement levels are testament to the value we provide to parents who come here to share, learn and grow together as a community. We are, quite simply, a place for parents to talk.. To talk to other parents To talk about real issues To talk about their passions Let’s talk about how we can work together to make parents' lives easier.

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline