Proof of Usefulness Report

Multiply Apparel

Analysis completed on 2/9/2026

+128
Proof of Usefulness Score
Gaining Momentum

Multiply Apparel is a verified German streetwear brand with plausible revenue of ~€2.5M since 2019, indicating a functional small business. However, the submission suffers from significant hyperbolic claims (claiming 'most people' have used the product), misuse of financial terminology ('marketcap' instead of revenue), and a complete lack of technical innovation evidence. While it serves a real-world utility as a clothing retailer, it scores low on tech-focused metrics and response quality.

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Score Breakdown

Real World Utility+40.0
Audience Reach Impact+10.0
Technical Innovation+2.5
Evidence Of Traction+44.0
Market Timing Relevance+40.0
Functional Completeness+5.0
Subtotal+141.5
Usefulness Multiplierx0.91
Final Score+129

Project Details

Description
Multiply Apparel is a fashion brand based in 44319 Dortmund, Germany.

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline