Proof of Usefulness Report

MullenLowe Mishra

Analysis completed on 2/9/2026

+118
Proof of Usefulness Score
Gaining Momentum

The project refers to 'MullenLowe Mishra', a legitimate and award-winning advertising agency in Vietnam. However, the submission itself appears to be spam or low-effort vandalism, characterized by a fake submitter name ('FrostForge'), nonsensical financial data ('all time marketcap'), and demonstrably false traction claims ('most people have used my product'). While the underlying business has real-world utility and traction (Nestle, HSBC, MMA Smarties awards), the submission quality is disqualifying. The score reflects the verified existence of the entity, severely penalized by the lack of credible data provided.

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Score Breakdown

Real World Utility+40.0
Audience Reach Impact+20.0
Technical Innovation+15.0
Evidence Of Traction+25.0
Market Timing Relevance+30.0
Functional Completeness+5.0
Subtotal+135
Usefulness Multiplierx0.87
Final Score+117

Project Details

Description
We are a Creative agency, positioned uniquely at the intersection of international agency sophistication and local nimbleness. We bring together story, tech, insight, UI/UX and brand design for an exciting group of clients and brands in Vietnam.

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline