Proof of Usefulness Report

Muck Rack

Analysis completed on 1/26/2026

+604
Proof of Usefulness Score
Category Standard

Muck Rack is a verified, industry-leading PR management platform with estimated annual revenue exceeding $100M and a team of ~400, significantly outperforming the calibration baseline. However, the project submission itself is of low quality, containing false claims about 'blockchain' and 'decentralization' technologies which are not part of its core offering. While the entity's real-world traction and utility are exceptional, the score is penalized due to the submission's inaccuracies (claiming 'everyone' as audience) and lack of verifiable evidence provided in the form ('most people have used my product'). Independent verification confirms its status as a market leader.

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Score Breakdown

Real World Utility+225
Audience Reach Impact+102
Technical Innovation+30
Evidence Of Traction+190
Market Timing Relevance+80
Functional Completeness+2.5
Subtotal+629.5
Usefulness Multiplierx0.96
Final Score+604

Project Details

Project URL
muckrack.com
Description
Muck Rack is the leading SaaS platform for public relations and communications professionals. Our mission is to enable organizations to build trust, tell their stories and demonstrate the unique value of earned media. Muck Rack’s Public Relations Management (PRM) platform enables PR teams to work together to find the right journalists for their stories, send customized pitches, build meaningful relationships with the media, monitor news, and quantify their impact.\n\nFounder controlled, globally distributed, and growing sustainably, Muck Rack has received several awards for its unparalleled culture and product from organizations like Inc., Crains, G2, and BuiltIn. We value resilience, transparency, ownership, \u0026 customer devotion and infuse these values into everything we do.

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline