Proof of Usefulness Report

mParticle

Analysis completed on 1/26/2026

+762
Proof of Usefulness Score
Unicorn Utility

mParticle is a highly established Customer Data Platform (CDP) with significant market presence. Recent search results confirm it was acquired by Rokt for $300M in January 2025, validating the user's input regarding 'marketcap'. While the submission text was brief and informal, the underlying project demonstrates exceptional real-world utility, massive enterprise adoption (Spotify, NBCUniversal), and a successful exit/valuation event. The score reflects its status as a top-tier technology asset, despite the low effort of the descriptive text.

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Score Breakdown

Real World Utility+230.0
Audience Reach Impact+176.0
Technical Innovation+127.5
Evidence Of Traction+213.8
Market Timing Relevance+90.0
Functional Completeness+10.0
Subtotal+847.3
Usefulness Multiplierx0.90
Final Score+762

Project Details

Project URL
mparticle.com
Description
mParticle is a leading customer data platform that helps businesses unify and manage their customer data across various channels and systems. By providing a centralized platform, mParticle enables companies to collect, organize, and activate their data in real-time, ensuring a seamless and personalized customer experience. The platform supports data integration from multiple sources, offering tools for data quality, governance, and privacy compliance. With mParticle, businesses can enhance their marketing efforts, improve customer engagement, and drive better business outcomes by leveraging accurate and actionable insights.

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline