Proof of Usefulness Report

Motive Health

Analysis completed on 1/25/2026

+182
Proof of Usefulness Score
Gaining Momentum

Motive Health (operating as Agent+) is a verifiable B2B SaaS solution for Ontario medical billing (OHIP), addressing a genuine administrative burden for physicians. However, the submission quality is critically low, characterized by demonstrably false claims (audience reach cited as 'everyone', traction cited as 'most people') and likely erroneous financial data ($2.5M market cap for a 30-person established firm). While the underlying business has real utility and history (launched 2015), the lack of transparency and exaggerated reach in the submission significantly penalizes the score.

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Score Breakdown

Real World Utility+75.0
Audience Reach Impact+15.0
Technical Innovation+22.5
Evidence Of Traction+25.0
Market Timing Relevance+40.0
Functional Completeness+2.5
Subtotal+180
Usefulness Multiplierx1.01
Final Score+182

Project Details

Project URL
Description
OUR STORY Every idea starts with a problem. Ours was simple: medical billing is too expensive and time consuming. We are doctors who have tried to manage billing ourselves, diverting time and energy away from our primary purpose of improving the health of people in our community. We also have used billing agent services. That wasn’t much better. We still had cumbersome paperwork and the extra burden of getting claims safely to a billing agent without compromising our patients’ confidentiality. Coupled with lost visibility to our claims status and the high cost of billing agent services, we thought there had to be something better. There wasn’t. So, we started Motive Health to create a better way. WHO WE ARE Motive Health is a ‘mobile first’ healthcare technology company. We are on a mission to simplify the lives of clinicians through innovative and secure medical billing technology, so they can better serve the people in our community. WHAT WE BELEIVE Our values are rooted in altruism, enthusiasm, harmony, and openness. We also believe we are part of something bigger than ourselves, and we share our financial success with our community.

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline