Motive

Motive (formerly KeepTruckin) is a verified 'unicorn' in the fleet management space with confirmed annual recurring revenue (ARR) approaching $500M and over 120,000 enterprise customers. The project demonstrates exceptional Real-World Utility and Market Reach, solving critical logistics, safety, and compliance problems. However, the submission itself contained low-quality, exaggerated text claims (e.g., 'most people have used my product', 'audienceReach: everyone') and confused financial metrics (listing market cap as revenue). Despite the poor submission quality, the verifiable scale of the business warrants a high score, adjusted downward by quality factors to reflect the lack of effort in the entry.