Proof of Usefulness Report

Morph Costumes

Analysis completed on 1/26/2026

+675
Proof of Usefulness Score
Category Standard

Morph Costumes (AFG Media Ltd) is a highly successful, established global retailer with verified annual revenue exceeding £40M ($50M+) and a team of ~68 employees. While the submission itself was sparse and lacked detail ('most people have used my product'), external verification confirms massive real-world traction, global distribution (Amazon, Walmart, Target), and a dominant niche position. The project scores highly on Traction and Utility, significantly outperforming the baseline despite the low technical innovation typical of a retail fashion brand and the poor quality of the submission responses.

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Score Breakdown

Real World Utility+212.5
Audience Reach Impact+170.0
Technical Innovation+60.0
Evidence Of Traction+245.0
Market Timing Relevance+75.0
Functional Completeness+5.0
Subtotal+767.5
Usefulness Multiplierx0.88
Final Score+675

Project Details

Project URL
morphsuits.co.uk
Description
Morph Costumes, operating under the domain morphsuits.co.uk, is a leading retailer specializing in innovative and creative costumes. Known for their iconic Morphsuits, the company offers a wide range of full-body spandex suits that are designed to provide a unique and entertaining experience for costume enthusiasts. These suits are available in various colors, patterns, and themes, catering to a diverse audience for events such as Halloween, parties, and themed gatherings. In addition to Morphsuits, the company also offers a variety of other costumes and accessories, ensuring that customers can find the perfect outfit for any occasion. With a focus on quality, comfort, and fun, Morph Costumes has established itself as a go-to destination for costume lovers in the UK and beyond.

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline