Proof of Usefulness Report

Moral Hazard

Analysis completed on 2/20/2026

+45
Proof of Usefulness Score
You're In Business

Moral Hazard Ltd is a verifiable UK-based consultancy led by an experienced social care professional (Wayne) formerly of Sunderland City Council. The project addresses a genuine need—digital transformation and IoT in social care—offering high real-world utility. However, the submission quality is critically low, containing demonstrably false claims (e.g., 'most people have used my product', 'audience reach: everyone') and confusing financial metrics ('marketcap: 500000'). While the underlying business expertise is credible, the proof of usefulness is severely diminished by the lack of verifiable traction evidence and the unprofessional nature of the input data.

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Score Breakdown

Real World Utility+75.0
Audience Reach Impact+5.0
Technical Innovation+24.0
Evidence Of Traction+10.0
Market Timing Relevance+80.0
Functional Completeness+5.0
Subtotal+35.85
Usefulness Multiplierx1.15
Final Score+41

Project Details

Description
Moral Hazard is a consultancy specialising in the deployment of smart devices and the delivery of training providing awareness-raising to social care staff and customers of the benefits of digital social care. We design and implement strategies enabling Local Authorities to maximise budget efficiencies, increasing customer satisfaction, health, and wellbeing through the use of commercially available Internet of Things technology (IoT). The company is led by the former project manager responsible for introducing smart digital devices into social care for the City of Sunderland, UK. He is a professionally qualified Social Worker and former Team Manager with more than 20 years’ experience in adult social care, bringing the experience to create significant efficiencies for your Local Authority. At Moral Hazard we create processes for identifying the right customers, creating and delivering the right training plan for building practitioners assessment skills and confidence in prescribing the technology. Be mindful in choosing your IoTs partner. It is only through successful social care assessments and matching of smart devices with specific social care needs can your social care efficiencies be realised. Our goal is to improve upon the delivery of social care, supporting customers and their carers while achieving those efficiencies you identify.

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline