Moral Hazard Ltd is a verifiable UK-based consultancy led by an experienced social care professional (Wayne) formerly of Sunderland City Council. The project addresses a genuine need—digital transformation and IoT in social care—offering high real-world utility. However, the submission quality is critically low, containing demonstrably false claims (e.g., 'most people have used my product', 'audience reach: everyone') and confusing financial metrics ('marketcap: 500000'). While the underlying business expertise is credible, the proof of usefulness is severely diminished by the lack of verifiable traction evidence and the unprofessional nature of the input data.
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Score Breakdown
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