Proof of Usefulness Report

Moonlock (by MacPaw)

Analysis completed on 1/26/2026

+726
Proof of Usefulness Score
Category Standard

Moonlock is the cybersecurity division of MacPaw, a major software company with estimated annual revenue exceeding $90M and over 30 million users worldwide (via CleanMyMac). While the submission text itself was sparse and lacked detail (e.g., claiming 'most people have used my product' without metrics), independent verification confirms the project's massive scale, real-world utility, and integration into a globally popular utility suite. The standalone Moonlock product and the Moonlock Engine used in CleanMyMac X demonstrate exceptional reach and market relevance.

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Score Breakdown

Real World Utility+23.0
Audience Reach Impact+22.8
Technical Innovation+12.0
Evidence Of Traction+18.4
Market Timing Relevance+8.8
Functional Completeness+0.5
Subtotal+85.5
Usefulness Multiplierx0.85
Final Score+726

Project Details

Project URL
moonlock.com
Description
Moonlock is an award-winning division of MacPaw that focuses exclusively on the cybersecurity needs of Mac users. Moonlock aims to create innovative products that seamlessly protect people from modern threats. With its mission of creating cybersecurity tech for humans, Moonlock is committed to packaging complex technologies into tools anyone can use and making cybersecurity accessible to everyone. The first tool on the list is Moonlock Engine technology which now empowers the Malware Removal module of MacPaw’s most popular product - CleanMyMac X. Now, Moonlock team works on creation of separate easy-to-use tool for personal digital security. Moonlock has dedicated Moonlock Lab that is constantly in search of new macOS malware. Team includes ethical hacker and cybersecurity investigator.

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline