Proof of Usefulness Report

Momentum Media Group

Analysis completed on 1/26/2026

+545
Proof of Usefulness Score
Industry Mainstay

Momentum Media is a verified, established B2B media and professional development group in Australia (founded 2006) with a significant team size (~136 employees) and audience reach (~1.5M professionals/month). Despite the submission's extremely poor quality (vague claims like 'everyone' and 'most people'), external validation confirms high real-world utility and traction in sectors like Defence, Finance, and Law. The score reflects the substantial scale and revenue of the business, penalized heavily for the lack of specific evidence provided in the application.

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Score Breakdown

Real World Utility+180.0
Audience Reach Impact+119.0
Technical Innovation+60.0
Evidence Of Traction+142.5
Market Timing Relevance+70.0
Functional Completeness+2.5
Subtotal+574
Usefulness Multiplierx0.95
Final Score+545

Project Details

Project URL
momentummedia.com.au
Description
Guided by a strong sense of purpose to support our communities,\nMomentum Media has forged its place as one of Australia’s most influential media and professional development businesses. Across the defense, national security and space sectors through to mortgages, financial advice, legal or accounting, our aim is to add value and clarity at every touchpoint.

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline