Moment

The submission conflates two distinct entities: 'ShopMoment' (the verified URL, a successful photography gear e-commerce brand with estimated $29M revenue) and 'Moment' (a fintech fixed-income platform). While the provided URL and description point to the established camera gear business, the business type ('Integrated payments') and tags ('fintech') refer to the unrelated startup. Despite the confused submission and lack of direct evidence provided, independent verification confirms 'ShopMoment' is a high-utility, market-leading brand with significant traction ($29M+ annual sales, global reach). The score reflects the strong real-world utility and traction of the verified entity, heavily penalized for the inaccurate and low-quality submission details.