Proof of Usefulness Report

MoMac

Analysis completed on 1/26/2026

+248
Proof of Usefulness Score
Gaining Momentum

MoMac is a legitimate, established creative agency in Rangiora, New Zealand, with a verifiable team of ~16 people (not 125 as claimed) and a recent acquisition of 'Create Design Studio'. However, the submission itself is of very low quality, containing hyperbolic claims ('audience reach: everyone', 'most people have used my product') and inaccurate data (team size exaggerated by ~8x). The score reflects the existence of a viable local business, heavily penalized for a dishonest and unprofessional submission.

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Score Breakdown

Real World Utility+16.25
Audience Reach Impact+1.00
Technical Innovation+1.50
Evidence Of Traction+6.25
Market Timing Relevance+4.00
Functional Completeness+0.25
Subtotal+29.25
Usefulness Multiplierx0.85
Final Score+249

Project Details

Project URL
momac.co.nz
Description
MoMac is a creative agency based in Rangiora servicing Christchurch and the wider Canterbury region. Our team provide brands and businesses a way to market themselves effectively through high quality videos, photos, social media and epic web designs!

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline