Proof of Usefulness Report

Moka

Analysis completed on 1/26/2026

+742
Proof of Usefulness Score
Category Standard

Moka is a highly successful mobile Point of Sale (mPOS) platform in Indonesia, acquired by Gojek (GoTo) in 2020 for approximately $130M. While the submission text itself is of very low quality (vague claims, lack of detail), independent verification confirms the project operates at a massive scale with over 40,000 active merchants and significant real-world utility. The score reflects the proven commercial success and market dominance, penalized slightly for the lack of effort in the specific submission responses.

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Score Breakdown

Real World Utility+237.5
Audience Reach Impact+144.0
Technical Innovation+96.0
Evidence Of Traction+250.0
Market Timing Relevance+95.0
Functional Completeness+2.5
Subtotal+825
Usefulness Multiplierx0.90
Final Score+743

Project Details

Project URL
Description
Moka is a business platform that aims to help small and medium business owners run their business better. We do this by giving them powerful tools.\n\nFrom a Point of Sale system, inventory management, loyalty program, and a complete back-office for reporting and analytics, to business capital, and cashless payment acceptance.

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline