Proof of Usefulness Report

MOBOPINIONS

Analysis completed on 1/25/2026

+313
Proof of Usefulness Score
Certified Problem Solver

Mobopinions is a legitimate, established market research platform (founded 2014) with verifiable mobile app traction (~15k daily users) and significant ad-network reach, validating the core business utility despite the high-level marketing claims. However, the project submission itself was of extremely low quality, containing lazy, hyperbolic inputs ('everyone', 'most people') and lacking specific internal data. The score reflects the strong underlying business fundamentals and external verification of the 1.8 billion reach claim (as network inventory), heavily calibrated against the poor response quality.

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Score Breakdown

Real World Utility+106.25
Audience Reach Impact+52.00
Technical Innovation+33.00
Evidence Of Traction+112.50
Market Timing Relevance+35.00
Functional Completeness+1.25
Subtotal+340
Usefulness Multiplierx0.92
Final Score+313

Project Details

Project URL
mobopinions.com
Description
MOBOPINIONS provides access to the largest global network of mobile survey research respondents with over 1 billion monthly connected people.\n\nThousands of publishers are delivering surveys across the globe through apps on smartphones \u0026 tablet devices.\n\nTraditional panels like Survey Monkey Audience \u0026 GMI in like for like tests are days slower and are unable to identify mobile identifiers and data tags.\n\nThe proprietary platform enables survey researchers and brands to gain opinions and insight from mobile audiences using the apps data to target location, demographics and device specific information, including the Device Ad ID, which has been used with Facebook, Google and other digital advertiser to reach users displaying similar behavioural attributes.\n\nUsing verification techniques mobile numbers and email addresses connect are able to connect to multiple Data Management Platform sources to add hundreds of data points to the respondents opinions.

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline