Proof of Usefulness Report

Mobly

Analysis completed on 2/3/2026

+28
Proof of Usefulness Score
You're In Business

The submission suffers from a critical data integrity failure, conflating two distinct entities: 'getmobly.com' (a US-based B2B sales SaaS, described in the text) and 'Mobly' (a publicly traded Brazilian home improvement retailer, described in the metadata fields for revenue, launch date, and business type). While the SaaS concept for lead capture has real-world utility, the evidence of traction provided ('most people have used my product', $121M market cap) is verifiably false for the B2B tool. The inclusion of 'space-technology' and 'everyone' as the target audience further degrades the submission's credibility. The score reflects the potential of the SaaS product heavily penalized by incoherent and erroneous claims.

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Score Breakdown

Real World Utility+70
Quality Factor Utility+0.8
Audience Reach Impact+10
Quality Factor Reach+0.5
Technical Innovation+40
Quality Factor Innovation+0.8
Evidence Of Traction+10
Quality Factor Traction+0.5
Market Timing Relevance+70
Quality Factor Timing+1
Functional Completeness+10
Quality Factor Response+0.5
Subtotal+28.3
Usefulness Multiplierx0.99
Final Score+28

Project Details

Description
Sales technology has come a long way since rotary phones and The Yellow Pages. Unfortunately nearly all of the great platforms and tools out there suck on mobile devices. As a result..... 1-40% of sales activity never makes it to the CRM. Good luck replicating your top field reps, Ms. CRO! 2-It takes the average organization 11 days from the time a badge is scanned to get a workable lead into the hands of the appropriate reps. Buyer interest wanes by the minute, and reps know this. They don't care to work old show leads nearly 2 weeks after the fact. ROI from in person events remains low and incredibly hard to measure. Introducing Mobly, an event-agnostic lead capture app. Just snap a picture of a badge or business card, and we'll convert to text, enrich it to create a fully-workable lead, and sync it with your CRM in seconds! No card? No problem! Just type in a name and company, and we'll do the rest! Sick of a new app for every event? As soon as the show ends, just export your scans from their app and import to Mobly. All of your in person leads are kept in the same place. All enriched with current contact info and social profiles. All sync'd with your CRM! What's next? Native integrations with your sales engagement tools so your reps can call, text and email from the app and actually have that activity logged! Sign up to be notified when we launch our Beta! Coming March, 2023!

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline