Proof of Usefulness Report

MobiKwik

Analysis completed on 1/25/2026

+767
Proof of Usefulness Score
Unicorn Utility

MobiKwik is a verifiable, major fintech unicorn in India with over 100M+ users and significant market presence. While the submission form itself was completed with low effort (vague one-liners for traction and reach), the project's actual real-world scale, institutional backing (Sequoia, Amex), and critical utility in the digital payments space drive a high score. The discrepancy between the lazy submission and the massive project scale is noted in the Quality Factor reductions.

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Score Breakdown

Real World Utility+225
Audience Reach Impact+190
Technical Innovation+112.5
Evidence Of Traction+190
Market Timing Relevance+85
Functional Completeness+5
Subtotal+807.5
Usefulness Multiplierx0.95
Final Score+767

Project Details

Project URL
mobikwik.com
Description
MobiKwik is India’s largest issuer-independent digital financial services platform, a mobile wallet major and a leading payment gateway. MobiKwik app is a leading mobile payment platform with a network of over 30 Lac direct merchants and 107 million plus users. Founded in 2009 by Bipin Preet Singh \u0026 Upasana Taku, the company has raised four rounds of funding from Sequoia Capital, American Express, Tree Line Asia, MediaTek, GMO Payment Gateway, Cisco Investments Net1 and Bajaj Finance. \nMobiKwik has forged a string of smart partnerships with leading blue-chip brands such as BSNL, Bajaj Finserv Ltd and IndusInd Bank, impacting almost 260 million Indians. In August 2017, BSNL launched a mobile wallet developed \u0026 issued by MobiKwik. The company has partnered with Bajaj Finserv to develop an EMI wallet through which customers can avail credits and loans. Bajaj Finserv-MobiKwik wallet is also India’s first credit wallet.

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline