Proof of Usefulness Report

Mobal

Analysis completed on 2/3/2026

+296
Proof of Usefulness Score
Gaining Momentum

The submission describes Mobal.io, a legitimate Helsinki-based SaaS platform for local marketing and reputation management (est. 2020). While the submission itself contains significant errors (claiming a 1989 launch date, which belongs to a different 'Mobal' company, and hyperbolic traction claims), external verification confirms the project is real, venture-backed (~$2M+), and generating revenue with a solid customer base (e.g., Helsinki Outlet). The project solves a genuine B2B problem effectively. The score reflects the strong underlying business fundamentals (comparable to the 'Solid' reference tier) but is penalized for the exceptionally poor quality of the submission data.

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Score Breakdown

Real World Utility+85.0
Audience Reach Impact+52.0
Technical Innovation+36.0
Evidence Of Traction+82.0
Market Timing Relevance+30.0
Functional Completeness+2.0
Subtotal+287
Usefulness Multiplierx1.03
Final Score+296

Project Details

Description
Mobal is the go-to for managing your company’s online presence, effortlessly. From local cafés to large enterprises, we are helping businesses increase their discoverability, drive better engagement, and build a strong brand reputation online. Nowadays, running a business and standing out from the crowd is nearly impossible. Mobal was founded to help people connect with businesses online. Once they find your business, we help you convert them into customers. Our goal is to help your business grow by making sure that your business shines the brightest online

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline