Mmmly

Mmmly is a verified CPG brand (eatmmmly.com) selling functional, low-sugar cookies. External due diligence confirms the product is sold in major retailers like Whole Foods and Sprouts, with approximately $1M in lifetime sales as of early 2024. However, the project submission quality was exceptionally poor, containing false hyperbolic claims ('most people have used my product') and vague data ('everyone'). While the 'better-for-you' snack market is relevant and the product has genuine utility for health-conscious consumers, the low-effort submission and early-stage revenue scale (relative to established benchmarks) significantly impacted the score.