Proof of Usefulness Report

MKR Digital

Analysis completed on 2/9/2026

+96
Proof of Usefulness Score
You're In Business

MKR Digital appears to be a regional digital marketing agency in Belarus rather than a scalable technology product. While the reported team size (30) and client base (170) indicate a functional service business, the submission is plagued by hyperbolic claims (e.g., 'most people have used my product', 'marketcap' for revenue) and a lack of technological innovation. The project scores low on Proof of Usefulness due to its service-based nature, limited verifiable reach, and poor data quality.

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Score Breakdown

Real World Utility+12.0
Audience Reach Impact+2.0
Technical Innovation+0.75
Evidence Of Traction+4.38
Market Timing Relevance+4.0
Functional Completeness+0.38
Subtotal23.51 (scaled by 4.5x calibration factor to 105.8)
Usefulness Multiplierx0.91
Final Score+96

Project Details

Project URL
Description
Наша компания появилась на свет в 2022 году. Менее года нам потребовалось, чтобы войти в топ 18 агентств Беларуси в Яндексе. Более 170 активных клиентов за год. Более 83% клиентов остаются с нами после первого запуска рекламы.

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline