Proof of Usefulness Report

Mko

Analysis completed on 2/9/2026

+482
Proof of Usefulness Score
Industry Mainstay

The submission describes 'MKO Ireland', a highly established and successful environmental consultancy with significant scale (200+ employees, estimated $50M+ revenue). However, the submission quality is critically poor: the project name is listed as 'IronRider' (unrelated), and claims regarding audience reach ('everyone') and traction ('most people have used my product') are factually incorrect and exaggerated. While the underlying business is robust and verifiable, the project scores low on technical innovation (being a service provider) and response quality.

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Score Breakdown

Real World Utility+22.50
Audience Reach Impact+6.00
Technical Innovation+3.00
Evidence Of Traction+10.00
Market Timing Relevance+9.00
Functional Completeness+0.25
Subtotal+50.75
Usefulness Multiplierx0.95
Final Score+482

Project Details

Project URL
mkoireland.ie
Description
MKO is Ireland’s largest Planning and Environmental consultancy. Our team of 200+ experienced professionals work across the planning, environmental, ecology and related fields. We deliver challenging and complex projects for our clients and have an unrivalled track record of success. We add real value to our clients’ projects through our multi-disciplinary expertise and broad range of nationwide experience. Our success and growth rests entirely on the knowledge, skills, ambition and integrity of our people, and we value these qualities most highly. We are forward-thinking and work with a can-do attitude, which nurtures people, ideas and opportunities to help maximise potential. Through our work, we aim to leave a legacy we can all be proud of. Vision: To expand our reach and impact to help solve the defining environmental and societal challenges of our time. 📍Offices in Galway and Dublin Our core values • Quality - Fit for purpose • Flexibility - Find ways to get the job done • Teamwork - Trust and support each other • Confidence - ‘Can Do’ attitude • Integrity - Do the right thing

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline