Proof of Usefulness Report

Mindshare

Analysis completed on 2/8/2026

+618
Proof of Usefulness Score
Category Standard

Mindshare is a verifiable, established global media agency (part of WPP) with significant scale (10,000+ employees, 116 offices) and market dominance. However, the submission quality is extremely poor, featuring slang ('most people have used my product'), confused financial metrics (market cap claim for a subsidiary), and sparse details. The score reflects the massive real-world utility and reach of the actual entity, heavily penalized by the low-quality input and lack of specific technical or traction evidence in the submission itself.

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Score Breakdown

Real World Utility2.5)
Audience Reach Impact2.0)
Technical Innovation1.5)
Evidence Of Traction2.5)
Market Timing Relevance1.0)
Functional Completeness0.5)
Subtotal+672
Usefulness Multiplierx0.92
Final Score+618

Project Details

Project URL
mindshareworld.com
Description
Mindshare is a media services company that accelerates Good Growth for its clients in the age of transformation. Good Growth is business growth that is enduring and sustainable whilst also helping to shape society and the world for the better. We accelerate Good Growth for our clients by using Precisely Human Intelligence that combines data science and behavioural science to understand consumers and their motivations better and we act on that intelligence through the intentional use of media, connecting brands with consumers around their shared values. We were the first purpose built company created by WPP and today our 10,000 people operate in 116 offices in 86 countries, helping to drive Good Growth for our clients, our people, the industry and the world.

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline