Proof of Usefulness Report

Millbeck Communications

Analysis completed on 2/20/2026

+34
Proof of Usefulness Score
You're In Business

Millbeck Communications is a legitimate, established (20+ years) UK-based B2B reseller of IoT connectivity hardware and SIMs. However, the submission is of extremely low quality, containing factually incorrect claims (e.g., 'most people have used my product', audience is 'everyone') and confusing metrics (market cap vs. revenue). While the underlying business has utility in the industrial IoT sector, it lacks the technical innovation or scale typical of high-growth tech projects, and the submission fails to accurately represent its actual niche market position.

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Score Breakdown

Real World Utility+70
Audience Reach Impact+20
Technical Innovation+10
Evidence Of Traction+40
Market Timing Relevance+60
Functional Completeness+10
Subtotal+35.25
Usefulness Multiplierx0.96
Final Score+34

Project Details

Description
Millbeck specialise in providing IoT networking solutions. We supply IoT Data SIMs, industrial grade 4G/5G Routers and Antennas including IoT Fixed IP SIM Cards to provide mobile connectivity for your CCTV, Energy, Remote Media or Building Management application.

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline