Proof of Usefulness Report

MikMak

Analysis completed on 1/25/2026

+679
Proof of Usefulness Score
Category Standard

MikMak is a verified, high-traction eCommerce enablement platform with significant market presence (140+ employees, major brand clients). However, the submission itself was low-effort (e.g., 'ThunderBlade', vague traction claims), resulting in Quality Factor penalties. The score reflects the high real-world utility and scale of the actual business, adjusted downward for the poor quality of the submission evidence.

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Score Breakdown

Real World Utility+225.0
Audience Reach Impact+170.0
Technical Innovation+112.5
Evidence Of Traction+112.5
Market Timing Relevance+90.0
Functional Completeness+5.0
Subtotal+715
Usefulness Multiplierx0.95
Final Score+679

Project Details

Project URL
mikmak.tv
Description
MikMak shortens the path to purchase at your main eRetailers and direct-to-consumer websites. Beauty and Personal Care: improve consumers’ ability to shade and color match online. eGrocery brands: protect your margins by increasing your average order value in one click. Apparel \u0026 Footwear: stay ahead of demand by understanding which SKUs are most popular \u0026 where. With hundreds of retailer integrations, and compatability with any platform \u0026 device, you can use Attach to make any media shoppable. Attach makes your media shoppable. It lives after \"the click\" or \"swipe up\" in digital and social channels. Shoppable media designed by the social video generation.

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline