Proof of Usefulness Report

Midwich

Analysis completed on 2/8/2026

+734
Proof of Usefulness Score
Category Standard

Midwich Group Plc is a major, publicly traded AV distributor with verified revenues exceeding £1 billion and a global workforce, justifying a high traction score despite the low-effort submission. The claim of 'everyone' as the audience is hyperbolic for a B2B entity, and the 'marketcap' figure provided appears inaccurate (too low), but the entity's actual market standing is robust. The technical innovation score is moderate as it is primarily a service/logistics business. The low quality of the submission (vague descriptions, lazy data entry) negatively impacts the Response Quality and Audience Reach confidence, but the verifiable public status carries the overall score.

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Score Breakdown

Real World Utility+225
Audience Reach Impact+128
Technical Innovation+60
Evidence Of Traction+285
Market Timing Relevance+70
Functional Completeness+5
Subtotal+773
Usefulness Multiplierx0.95
Final Score+734

Project Details

Description
Midwich Ltd (Midwich, Square One, PSCo, Sound Technology, Direct Cables Systems, Dry Hire Lighting, DVS, HHB, Holdan, Invision, Pulse Cinemas, Nimans, Source Distribution and UK Fire and Safety) is the UK&I division of The Midwich Group Plc, a specialist audio visual (AV) distributor taking technology further.

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline