Micas

The project 'Micas' (shopmicas.com) is a verified, active B2C fast-fashion e-commerce brand based in China with significant international traction (~800k monthly visits, ~110k social followers). However, the submission itself was of extremely poor quality, containing lazy, hyperbolic claims (e.g., 'most people have used my product', 'audience: everyone') and lacking any verifiable data. While the business demonstrates high reach and revenue potential (likely >$10M/yr), it suffers from negative consumer sentiment regarding product quality and shipping ('scam' allegations on Reddit), which impacts its Utility and Traction scores. The final score reflects a functional, high-volume business penalized heavily for lack of innovation, poor submission quality, and mixed reputation.