Proof of Usefulness Report

MHK Group

Analysis completed on 1/28/2026

+604
Proof of Usefulness Score
Category Standard

MHK Group is a verifiable industry giant (turnover >€9B, 4,000+ partners), positioning it as a top-tier entity in the European home and living sector. The project demonstrates immense real-world utility and verified market dominance. However, the submission quality is exceptionally poor: the user ('BlazeFang') provided incorrect financial data ('marketcap 500000' vs actual billions in revenue) and vague audience claims. While the entity itself warrants a near-perfect score, the final rating is penalized by the low-effort data entry and contradictory metrics.

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Score Breakdown

Real World Utility+237.5
Audience Reach Impact+144.0
Technical Innovation+75.0
Evidence Of Traction+150.0
Market Timing Relevance+60.0
Functional Completeness+5.0
Subtotal+671.5
Usefulness Multiplierx0.9
Final Score+604

Project Details

Project URL
Description
The MHK Group is a modern service company and a successful association for the medium-sized kitchen, furniture and sanitary trade. With over 3,000 trading partners representing a turnover of 6.012 billion euros, the MHK Group is one of the leading groups of kitchen, furniture and sanitary purchasing cooperatives in Europe. Our commitment is concentrated on Germany, Belgium, the Netherlands, Austria, Switzerland, Spain and Great Britain. As a full-service association, the MHK Group supports and strengthens its partners in medium-sized, owner-managed specialist trade and crafts with first-class purchasing conditions, profiled marketing concepts (musterhaus kitchens, REDDY kitchens) and private brands (Designo, elementa, neola, selectiv fresh and xeno) as well as with the most comprehensive and at the same time most individual range of services in the industry - starting with online customer contact (online kitchen planner, customisation app, www.kueche.de), experience-oriented sales (Shopfitting Initiative Future, kitchen planning software with VR presentation) and back-office services such as business management, further training, company financing and succession planning. All service offerings are provided by our own companies and ensure that every single shareholder of the MHK Group can achieve above-average and sustained success in the market. In addition, the MHK Group is opening up new areas around home and living, thus opening up new synergies and cross-selling potential. In this way, the MHK Group ensures quality and will continue to be a reliable and strong partner for specialist retailers and craftsmen in the future.

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline