Proof of Usefulness Report

MetaMap

Analysis completed on 2/8/2026

+648
Proof of Usefulness Score
Category Standard

MetaMap is a major B2B identity verification platform (KYC/AML) acquired by Incode in 2024. While the submission quality is extremely poor (vague claims, likely test data), external verification confirms the entity has raised ~$97M, serves 600+ enterprise clients (including Binance and Allianz), and has verified hundreds of millions of identities globally. The low submission quality is penalized in the 'Response Quality' metric, but the verified high traction and utility drive a strong overall score.

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Score Breakdown

Real World Utility+225.0
Audience Reach Impact+170.0
Technical Innovation+120.0
Evidence Of Traction+180.0
Market Timing Relevance+90.0
Functional Completeness+5.0
Subtotal+790
Usefulness Multiplierx0.82
Final Score+648

Project Details

Project URL
metamap.com
Description
MetaMap is a customer identity platform that helps merchants discover untapped potential by customizing to any data or work stream need. MetaMap offers simple decisioning tools to builders across the spectrum, from developers to enterprises tackling high-trust online services. Founded in San Francisco in 2017, MetaMap operates globally and is trusted by 650+ customers across LatAm, Africa and Asia, including Binance and Allianz. To learn more, visit metamap.com.

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline