Proof of Usefulness Report

Merkle

Analysis completed on 2/8/2026

+520
Proof of Usefulness Score
Industry Mainstay

The project represents Namics/Merkle, a major established digital agency with over 10,000 employees and significant market presence ($1B+ revenue scale). While the entity demonstrates exceptional real-world utility and traction, the submission itself is of low quality (informal submitter name 'ShadowFang', vague claims of 'everyone' as audience, and erratic field data). The score reflects the verified massive scale of the business, penalized significantly for the lack of specific technical detail and professional effort in the submission form.

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Score Breakdown

Real World Utility+135.0
Audience Reach Impact+95.0
Technical Innovation+45.0
Evidence Of Traction+187.5
Market Timing Relevance+35.0
Functional Completeness+2.5
Subtotal+500
Usefulness Multiplierx1.04
Final Score+520

Project Details

Project URL
merkle.com
Description
Namics creates winners in digital change. As an award-winning digital specialist, we at Namics pursue the mission of providing customers with holistic support in their digital transformation. We were founded in 1995 in St.Gallen and have been part of Merkle, and thus of the Dentsu Aegis Network, since the end of 2018. With us, you will experience a digital agency that is different: Namics focuses on people and their enjoyment of their work. Whether it's the flexible organisation of your working hours, individual support from your coach or participation in working groups for company development. At Namics you actively shape your working environment. www.namics.com Imprint: http://nam.to/imp

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline