Mercantile

Mercantile is a verifiable, venture-backed fintech company (Series A, ~$22M raised) offering industry-specific credit cards for SMEs in healthcare and other verticals. While the project itself demonstrates high real-world utility and significant traction through partnerships (e.g., American Optometric Association), the submission data is of low quality. The submitter ('LunarStone') provided inaccurate claims regarding audience reach ('everyone') and traction ('most people have used my product'), necessitating a penalty in the Response Quality and specific metrics. The score reflects the strong underlying business fundamentals of the entity despite the poor submission effort.