Proof of Usefulness Report

MercadoLivre.com

Analysis completed on 1/6/2026

+577
Proof of Usefulness Score
Industry Mainstay

MercadoLivre is the dominant e-commerce and fintech ecosystem in Latin America (NASDAQ: MELI), exhibiting massive scale, critical real-world utility, and exceptional traction. While the submission itself was minimal ('Response Quality' penalized heavily for lack of data), the project's public existence and market dominance warrant a high score in the 'Much Larger Scale' calibration tier (400-700). The submission appears to be from an internal employee (corporate domain) but relies entirely on public knowledge rather than provided evidence.

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Score Breakdown

Real World Utility+156
Audience Reach Impact+125
Technical Innovation+48
Evidence Of Traction+156
Market Timing Relevance+47
Functional Completeness+1
Subtotal+534
Usefulness Multiplierx1.08
Final Score+577

Project Details

Project URL
mercadolivre.com.br
Description
MercadoLivre.com, operating under the domain mercadolivre.com.br, is a leading e-commerce platform in Latin America. Founded in 1999, the company provides a robust online marketplace where individuals and businesses can buy, sell, and trade a wide variety of goods and services. MercadoLivre.com offers a comprehensive ecosystem that includes payment solutions through Mercado Pago, logistics services via Mercado Envios, and advertising services with Mercado Ads. The platform is known for its user-friendly interface, secure transactions, and extensive product listings, making it a popular choice for consumers and sellers across the region. As part of the larger MercadoLibre, Inc. group, it plays a significant role in the digital commerce landscape of Brazil and other Latin American countries.
Audience Reach
everyone
Target Users
everyone
Technologies
Marketing, Consumer Goods, Payments
Traction Evidence
most people have used my product

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline