Proof of Usefulness Report

MedsMarket

Analysis completed on 1/26/2026

+38
Proof of Usefulness Score
You're In Business

The project addresses a valid pain point in pharmaceutical procurement (Real-World Utility), backed by a potentially strong advisory network (Ian Page). However, the submission quality is critically low, containing contradictory information (launching soon vs. 2021 launch) and demonstrably false claims regarding traction ('most people have used my product' for a B2B waitlist). The distinction between market cap and revenue is confused, and the target audience ('everyone') ignores the B2B nature of the platform. Without verifiable evidence of the claimed 30-person team or active user base, the score reflects an early-stage concept with significant red flags in its presentation.

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Score Breakdown

Real World Utility+17.50
Audience Reach Impact+3.00
Technical Innovation+2.25
Evidence Of Traction+1.25
Market Timing Relevance+7.00
Functional Completeness+0.50
Subtotal+31.5
Usefulness Multiplierx1.2
Final Score+38

Project Details

Project URL
Description
Innovative medicines marketplace solution, seamlessly connecting healthcare organisations to pharmaceutical wholesalers and suppliers. Helping find medicines when they are needed and at fair prices. What we are launching early this year will revolutionise the way medicines are purchased. Founded by people that care, with backgrounds in the NHS and with vast experience at some of the UK’s largest Health Tech companies and backed by former FTSE CEO of the year award winner, Ian Page of Dechra Pharmaceuticals. Get in touch at hello@medsmarket.co.uk to; - Join the waiting list to use MedsMarket to search and order products for your healthcare organisation Or - Place your products on the MedsMarket platform

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline