Proof of Usefulness Report

Mediaocean

Analysis completed on 2/9/2026

+644
Proof of Usefulness Score
Category Standard

The project 'Mediaocean' refers to a major, established global advertising software platform with verified massive scale (managing $150B+ in annualized ad spend). However, the submission itself is of low quality, featuring copy-pasted descriptions, vague audience claims ('everyone'), and imprecise metrics ('300000000' market cap which is likely inaccurate or mislabeled for a company of this size). The score reflects the undeniable high utility and traction of the entity, heavily penalized by the poor response quality and lack of specific, substantiated evidence in the application.

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Score Breakdown

Real World Utility+230
Audience Reach Impact+126
Technical Innovation+73.5
Evidence Of Traction+196
Market Timing Relevance+72
Functional Completeness+2.5
Subtotal+700
Usefulness Multiplierx0.92
Final Score+644

Project Details

Project URL
mediaocean.com
Description
Please connect with Mediaocean on new our official company page—http://www.linkedin.com/company/mediaocean Mediaocean is the leading software platform for the advertising world. Our traditional and digital media platforms enable agencies and brands to manage and coordinate the entire advertising workflow, globally—from planning and buying, to analyzing and optimizing, to invoicing and payments. Our open platform Connect integrates media suppliers, data providers, ad servers and third-party technologies—allowing agencies to build optimal solutions for business and operations. By integrating multiple solutions into a central hub, Mediaocean helps agencies create a common framework, define standards, unify cross-channel data, and build opportunities that drive continued success. Advertising. Powered by Mediaocean.

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline