Proof of Usefulness Report

Mediaiplus

Analysis completed on 2/9/2026

+59
Proof of Usefulness Score
You're In Business

Mediaiplus (FiCRO) is a legitimate South Korean startup founded in 2019 offering a B2B clinical trial matching platform. Search verification confirms promising traction with ~$1.5M projected 2025 revenue, ~160 CRO partnerships, and participation in CES 2025. However, the project submission itself was of extremely poor quality, containing demonstrable falsehoods (claiming audience is 'everyone' and 'most people have used my product' for a niche B2B service) and inaccurate data (likely confusing team size with the unrelated German 'Mediaplus Group'). The score reflects the high real-world utility of the actual business, heavily penalized by the lack of credible evidence provided in the submission.

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Score Breakdown

Real World Utility+21.25
Audience Reach Impact+2.0
Technical Innovation+10.5
Evidence Of Traction+8.75
Market Timing Relevance+8.5
Functional Completeness+0.25
Subtotal+51.25
Usefulness Multiplierx1.15
Final Score+59

Project Details

Project URL
mediaiplus.com
Description
FiCRO offers tailored solutions for both preclinical and clinical trials to bio-ventures. We are dedicated to mediating between bio-ventures and CROs, ensuring efficient trial operations by collecting and maintaining up-to-date data. Numerous bio-ventures worldwide rely on Contract Research Organizations (CROs) to prepare for clinical trials. By offering a service that matches sponsors' RFPs with the most optimized CROs based on data, MEDIAIPLUS aims to reduce both the time and cost required for bio-ventures to conduct clinical trials.

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline