Proof of Usefulness Report

Mediaco

Analysis completed on 1/25/2026

+42
Proof of Usefulness Score
You're In Business

Mediaco is a verified digital marketing agency based in Sydney, Australia, established in 2007. However, the project submission contains significant exaggerations and inaccuracies that severely impact its score. While the agency appears to be a legitimate small business serving local clients (schools, trades, local services), the claim of a 125-person team contradicts external data suggesting a much smaller operation (4-10 employees). Furthermore, the traction claim ('most people have used my product') is factually incorrect, and the 'marketcap' figure likely confuses terminology for total revenue. The project lacks technical innovation, operating as a standard service provider in a saturated market.

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Score Breakdown

Real World Utility+17.5
Audience Reach Impact+2.0
Technical Innovation+1.5
Evidence Of Traction+6.25
Market Timing Relevance+4.0
Functional Completeness+1.0
Subtotal+32.25
Usefulness Multiplierx1.15
Final Score+37

Project Details

Project URL
mediaco.com.au
Description
Since 2007, our passion and dedication have driven us forward, nurturing a team of creators committed to accelerating business growth through collaboration. From nurturing startups to crafting extensive marketing solutions for corporate clients, our diverse skill set ensures success across projects. We specialise in shaping ideas that resonate, magnetising brands to draw the right audience towards action. Each project is meticulously strategise and customised for maximum growth. At MediaCo, we offer a blend of expertise spanning web creation, social media, graphic design, Google ads, SEO, content creation, traditional media, merchandise, and video production. What sets us apart? Our unwavering commitment to results. With years of industry experience and a team of seasoned professionals, we craft strategies for measurable growth. Let your journey begin with Mediaco; contact us today to unlock endless possibilities for your business.

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline