Proof of Usefulness Report

Media Operandi

Analysis completed on 2/9/2026

+15
Proof of Usefulness Score
You're In Business

The submission describes a standard marketing and advertising agency ('Media Operandi') rather than a technology product. While the business model has inherent utility for local clients, the submission suffers from hyperbolic and unverifiable claims (e.g., audience reach of 'everyone', evidence of traction stating 'most people have used my product'). The provided revenue figure ('marketcap: 2500000') uses incorrect terminology, and the lack of technical innovation or verifiable digital footprint results in a low score. The project is evaluated as a traditional service business with poor data quality.

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Score Breakdown

Real World Utility+6.25
Audience Reach Impact+1.0
Technical Innovation+0.38
Evidence Of Traction+1.88
Market Timing Relevance+2.5
Functional Completeness+0.5
Subtotal+12.51
Usefulness Multiplierx1.18
Final Score+15

Project Details

Project URL
mediaoperandi.com.au
Description
OUR MO? Concept, creation, strategy and implementation. Media Operandi takes a forensic approach to all aspects of your business branding, marketing and advertising ... we use our experience to help you. We want to know all about your business, goals and current strategies, and will define exactly what makes you stand out from your competitors (your unqiue selling point). We’re great listeners, love what we do and want to see your business thrive! WE SPECIALISE IN • Branding • Graphic design • Print • Website design • Social media • Copywriting • Marketing • Advertising • Jingles • Cinematography CAN’T AFFORD A FULL TIME MARKETING TEAM? That’s where we come in. Are you a sole trader, startup business, small, medium or large company? Media Operandi looks forward to working with you. Contact us today 0477 710 288 or info@mediaoperandi.com.au

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline