Proof of Usefulness Report

Mearns & Pike Ltd.

Analysis completed on 1/25/2026

+53
Proof of Usefulness Score
You're In Business

Mearns & Pike Ltd is a verifiable, established UK-based healthcare communications agency (founded 2017) with industry awards and a roster of pharmaceutical clients. However, the project submission itself is of very poor quality, containing unrealistic claims (Reach: 'everyone', Traction: 'most people have used my product') and inaccurate data (Team size of 30 vs verified ~11). While the business has genuine real-world utility as a service provider, it lacks the technical innovation and scalability of a technology product. The score reflects the legitimacy of the service business dampened by the lack of tech scalability and the low quality of the submission.

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Score Breakdown

Real World Utility+21.25
Audience Reach Impact+3.00
Technical Innovation+1.50
Evidence Of Traction+16.25
Market Timing Relevance+7.00
Functional Completeness+0.25
Subtotal+49.25
Usefulness Multiplierx1.08
Final Score+53

Project Details

Description
Mearns & Pike is a strategic marketing communications and public and professional relations agency working with organisations and brands with a healthcare focus. We create intuitive communication programmes that find the sweet spot between healthcare clients and their audiences. We love campaigns that connect with the heart of the audience and work in harmony with where healthcare is heading so that change happens quickly. We use agile principles to deliver work efficiently because time is precious. We love to work on projects that inspire us and with people that share our values. The world of healthcare is changing – SMEs and health tech are growing while pharma looks to them for innovation. The needs of clients are different and not always met by the traditional big agency model of big teams, big budgets, long lead times. We offer something new and different that meets those changing needs. Our clients all have a health-related story to tell. They want to collaborate to create the best work they can. They share our values and believe in what we are doing together. If you’d like to know more please get in touch. We’d love to hear from you.

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline