MConnected Ltd is a verifiable UK-based IoT/Asset Intelligence company founded in 2013, with valid projects in forestry and crisis management. However, the submission quality is extremely poor, featuring hyperbolic claims ('most people have used my product', 'everyone') and incorrect data formats. While the business is legitimate and has existed for over a decade, the 'Proof of Usefulness' is severely penalized by the lack of verifiable traction evidence in the submission and the false reach claims. The score reflects a legitimate small business with a failed pitch.
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Score Breakdown
Project Details
Algorithm Insights
Recommendations to Increase Usefulness Score
Document User Growth
Provide specific metrics on user acquisition and retention rates
Showcase Revenue Model
Detail sustainable monetization strategy and current revenue streams
Expand Evidence Base
Include testimonials, case studies, and third-party validation
Technical Roadmap
Share development milestones and feature completion timeline