Proof of Usefulness Report

McColl Therapy

Analysis completed on 2/13/2026

+34
Proof of Usefulness Score
You're In Business

McColl Therapy is a verifiable occupational therapy clinic in Alberta, established in 2015. While the project has high real-world utility as a health service, it is not a technology product. The submission contains hyperbolic and demonstrably false claims regarding traction ('most people have used my product') and audience reach ('everyone'), which severely penalize the reliability score. The financial metrics are confusingly stated ('marketcap' for a private clinic), and the project lacks technical innovation. The score reflects a small-scale service business with poor submission quality.

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Score Breakdown

Real World Utility20.0 (Weighted)
Audience Reach Impact1.0 (Weighted)
Technical Innovation0.75 (Weighted)
Evidence Of Traction2.5 (Weighted)
Market Timing Relevance7.0 (Weighted)
Functional Completeness1.0 (Weighted)
Subtotal+32.25
Usefulness Multiplierx1.05
Final Score+34

Project Details

Description
McColl Therapy is a team of Occupational Therapists that deliver psychosocial rehabilitation for impairment and dysfunction in personal, interpersonal, and vocational domains of life. We address issues pertaining to mental and physical wellness, work-life engagement, and trauma. In complement to systems-focused approaches of Occupational Therapy, major treatment modalities include a range of third-wave psychotherapies to support patients through transdiagnostic hardship. Individualized service plans are developed to accommodate unique client needs and optimize progress, with flexible delivery including community and telehealth services. Our health providers all benefit from experienced clinical support and supervision. In addition to assisting private individuals in Alberta, we collaborate with provincial and national agencies. This includes a network of relationships with veterans groups, insurance agencies, disability services, not-for-profit organizations, and other rehabilitation clinics. We believe wellness is as much about community as it is about individuals. We are happy to facilitate wellness education talks and workshops for community groups, tailored to specific requests.

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline