Proof of Usefulness Report

MB Business Consultancy

Analysis completed on 1/25/2026

+62
Proof of Usefulness Score
You're In Business

The submission describes a legitimate and respected consultancy and community (Women of Wearables) led by a credible figure in the FemTech space. However, the project submission itself suffers from significant quality issues: the project name field ('WhisperStorm') contradicts the description, the revenue metric is confused ('marketcap' used incorrectly), and the traction claim ('most people have used my product') is demonstrably false and hyperbolic. While the underlying business has verifiable niche influence and real-world utility, the specific data provided scores poorly on accuracy and scale compared to the calibration baseline.

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Score Breakdown

Real World Utility+20.00
Audience Reach Impact+8.00
Technical Innovation+3.00
Evidence Of Traction+11.38
Market Timing Relevance+9.00
Functional Completeness+0.75
Subtotal+52.13
Usefulness Multiplierx1.18
Final Score+62

Project Details

Description
Marija Butkovic is a lawyer-turned-entrepreneur, innovation and business consultant, feminist, and advocate for diversity and inclusion in the tech sector. She is the founder and CEO of Women of Wearables - a leading global organization and ecosystem by and for women and allies in wearable tech, health tech, and femtech industries. Marija is also a Forbes contributor writing for the ForbesWomen, where her key topics of interest include diversity and inclusion, female leadership, women’s health, and healthcare technology innovation. She is also a startup mentor and advisor and has worked with various startup programs, incubators, and accelerators as well as EU-funded projects delivering support and mentorship in areas such as marketing, business growth, and strategy. She has been featured in major tech and business publications such as TechCrunch, The Next Web, Huffington Post, and selected as one of the Top 50 Most Influential Women in UK tech by Computer Weekly (2018, 2019, 2020), Top 25 HealthTech influencers to follow on Twitter by Sifted, Europe’s female startup leaders to follow on LinkedIn by Sifted, STEM: Top Influencers, Brands and Publications by Onalytica, Top 100 Influencers on Gender Equality and Diversity by Onalytica, 20 female entrepreneurs to watch in 2020 by Tide, etc. She regularly appears as a public speaker and panelist at conferences, meetups, and corporate events where she covers topics of diversity, emerging technologies, and female-led entrepreneurship. She holds an LLM degree from the University of Law in Rijeka, Croatia. Her clients and collaborations include innovative tech businesses, SMEs, agencies, major corporations and nonprofit organisations.

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline