Proof of Usefulness Report

Max Retail

Analysis completed on 1/6/2026

+701
Proof of Usefulness Score
Category Standard

Max Retail (formerly SwapRetail) is a verified, venture-backed B2B marketplace addressing the critical issue of unsold inventory for independent retailers. External validation confirms a recent $15M Series A funding round (May 2024), a team of ~50 employees, and significant partnerships with major marketplaces. While the project itself demonstrates high real-world utility and strong traction (payouts to retailers, broad market integration), the submission form was filled out with low effort (claiming 'everyone' as the audience and providing no specific metrics), which significantly penalized the Response Quality score. However, the objective business metrics place this project in the high-performing 'Scaleup' category, warranting a strong overall score.

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Score Breakdown

Real World Utility+212
Audience Reach Impact+130
Technical Innovation+90
Evidence Of Traction+212
Market Timing Relevance+90
Functional Completeness+2
Subtotal+737
Usefulness Multiplierx0.95
Final Score+701

Project Details

Project URL
maxretail.com
Description
SwapRetail is the one-stop where brands and retailers move unsold inventory to free up cash and floorspace. Retailers list stale merchandise on SwapRetail to sell on B2B, B2C and liquidation channels. \n\nOn our B2B marketplace, retailers easily sell, buy and swap inventory with one another to reduce waste and increase each brand's sell-through in-store.\n\nThrough B2C partnerships, brands and retailers gain additional exposure of their sale merchandise to a greater number of end consumers.\n\nThrough liquidation opportunities, brands and retailers are able to cash out quick to make room for new merchandise.\n\nWe're strengthening our technology and service offerings every day to help brands and retailers SELL the UNSOLD.\n\n
Audience Reach
everyone
Target Users
everyone
Technologies
Business Development, Leadership, Consumer Goods
Traction Evidence
most people have used my product

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline