Proof of Usefulness Report

Materially

Analysis completed on 2/8/2026

+213
Proof of Usefulness Score
Gaining Momentum

Materially is a verified, established consultancy in Milan (formerly Material ConneXion Italia) focusing on sustainable material innovation. While the project itself has high real-world utility and verified industry presence (Milan Design Week), the submission quality is extremely poor, containing false claims ('everyone' reach, 'most people' traction) and spam-like placeholder data ('ThunderKeeper'). The score reflects the legitimate business value penalized heavily by the lack of credible submission evidence and niche B2B nature.

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Score Breakdown

Real World Utility+21.25
Audience Reach Impact+4.00
Technical Innovation+9.00
Evidence Of Traction+8.75
Market Timing Relevance+9.00
Functional Completeness+0.25
Subtotal+52.25
Scaling Factor+4
Usefulness Multiplierx1.02
Final Score+213

Project Details

Project URL
materially.eu
Description
Materially helps companies in the development and promotion of sustainable innovation starting from materials. Thanks to daily research and constant dialogue with the various players in the world of materials, from universities, to start-ups, to companies offering or looking for solutions to be applied in their manufacturing processes, Materially is the ideal partner for development and implementation of innovation strategies based on materials.

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline