Proof of Usefulness Report

Mason \u0026 Fifth

Analysis completed on 1/25/2026

+20
Proof of Usefulness Score
You're In Business

Mason & Fifth is a legitimate physical co-living business based in London (The Italian Building), but the project submission itself contains low-quality, unverifiable, and arguably false data (e.g., claiming 'most people have used my product' for traction). While the real-world utility of housing is high, the submission fails to demonstrate technical innovation or significant reach, and the input quality suggests a lack of seriousness or a placeholder entry.

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Score Breakdown

Real World Utility+10.0
Audience Reach Impact+2.0
Technical Innovation+0.75
Evidence Of Traction+2.5
Market Timing Relevance+3.0
Functional Completeness+0.25
Subtotal+18.5
Usefulness Multiplierx1.08
Final Score+20

Project Details

Project URL
Description
Mason \u0026 Fifth is a new co-living start-up focused on promoting healthier, more sustainable and ultimately more joyful lifestyles. For the first time, experts across holistic wellness and sustainability unite with home builders, designers and craftsmen to redefine the future of living. \n\n\nWe’ve started with our first communal home - The Italian Building - in Bermondsey but we’ve got big plans for 2021 and beyond.

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline