Proof of Usefulness Report

Masco

Analysis completed on 1/25/2026

+694
Proof of Usefulness Score
Category Standard

Masco Corporation is a massive, established Fortune 500 entity with undeniable real-world utility and traction (18,000+ employees, global reach). While the submission itself was low-effort (missing revenue data, vague technical descriptions), the underlying entity scores exceptionally high on Reach, Utility, and Traction. The score is capped by the lack of specific technical innovation details provided in this entry and a penalty for response quality, but remains in the top tier due to the sheer scale and longevity of the business.

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Score Breakdown

Real World Utility2.5)
Audience Reach Impact2.0)
Technical Innovation1.5)
Evidence Of Traction2.5)
Market Timing Relevance1.0)
Functional Completeness0.5)
Subtotal+817
Usefulness Multiplierx0.85
Final Score+694

Project Details

Project URL
masco.com
Description
Masco Corporation, accessible through its domain masco.com, is a global leader in the design, manufacture, and distribution of branded home improvement and building products. The company is known for its diverse portfolio of industry-leading brands, which include Behr paint, Delta and Hansgrohe faucets, bath and shower fixtures, Kichler decorative and outdoor lighting, and HotSpring spas. Masco's products are used in new home construction and home improvement projects, and they are sold through various channels, including home centers, mass merchandisers, hardware stores, and online retailers. With a commitment to innovation, quality, and sustainability, Masco continues to enhance the living environments of its customers worldwide.

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline