Proof of Usefulness Report

Marvel Marketing

Analysis completed on 2/8/2026

+339
Proof of Usefulness Score
Certified Problem Solver

Marvel Marketing is a verifiable, established digital marketing agency in Calgary (founded ~2014) with a team of ~30 and estimated annual revenue of ~$2.5M. The project has clear real-world utility and verified traction (140+ reviews, long operating history). However, the submission quality is extremely poor, containing false claims ('everyone' audience, 'most people have used my product') and confusing metrics ('all time marketcap'). The score reflects the solid underlying business fundamentals, heavily penalized for the lack of credible evidence provided in the submission and the inaccuracies in the user-supplied data.

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Score Breakdown

Real World Utility+187.5
Audience Reach Impact+20.0
Technical Innovation+22.5
Evidence Of Traction+87.5
Market Timing Relevance+50.0
Functional Completeness+5.0
Subtotal+372.5
Usefulness Multiplierx0.91
Final Score+339

Project Details

Description
Working on BTL and ATL solutions...for the brand awareness and uplifting with the marketing stratergies with all types of brand solutions and offline Marketing that empowers the brand to aware with the society ...

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline