Proof of Usefulness Report

Maropost

Analysis completed on 1/25/2026

+622
Proof of Usefulness Score
Category Standard

Maropost is a verified 'Unicorn' ($1B+ valuation) with over $60M in annual revenue and ~360 employees, significantly exceeding the scale of typical submissions. While the project entity demonstrates exceptional real-world utility and traction (Profit 500, Great Place to Work), the specific submission provided contained low-effort, hyperbolic claims (e.g., 'most people have used my product') and lazy field entries. The score reflects the massive verifiable success of the business, heavily penalized in the 'Response Quality' metric due to the poor submission standard.

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Score Breakdown

Real World Utility+142.5
Audience Reach Impact+135.0
Technical Innovation+88.0
Evidence Of Traction+142.5
Market Timing Relevance+93.5
Functional Completeness+10.0
Subtotal+611.5
Usefulness Multiplierx1.02
Final Score+622

Project Details

Project URL
maropost.com
Description
We’re Maropost-India, a 2022 Great Place To Work certified company and Canada’s 4th fastest growing tech company as named by Profit 500! Our Software as a Service Marketing Cloud technology provides organizations with a single platform to connect with customers via marketing automation, mass and transactional email, social media, mobile messaging, landing pages, and ecommerce.\n \nOur platform is used and trusted by thousands of brands worldwide to maximise their revenue. Our unified ecommerce platform empowers thousands of B2B and multi-channel ecommerce businesses, big and small, to achieve more. From online stores, POS terminals and marketplace connections, to inventory, order management and shipping, our all-in-one platform connects it all.\n \nWe’re on a mission to build the most technically advanced marketing \u0026 ecommerce platform in the world coupled with unsurpassed customer service and support.

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline