Proof of Usefulness Report

Marketwise Strategies Limited

Analysis completed on 1/25/2026

+31
Proof of Usefulness Score
You're In Business

The submission describes 'Marketwise Strategies Limited', a boutique UK-based market research consultancy established in 2000. While the business is legitimate and has longevity, the submission contains significant inaccuracies and red flags. The audience reach ('everyone') and traction ('most people have used my product') are demonstrably false for a niche B2B service. Furthermore, the team size (125) appears exaggerated compared to external records (approx. 6–10 employees), likely conflating this entity with the US-based public company 'MarketWise Inc'. Lacking scalable technology or verifiable high-growth metrics, and penalized for low-quality responses, the project receives a low Proof of Usefulness score typical of a small traditional service business with a poor application.

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Score Breakdown

Real World Utility+17.50
Audience Reach Impact+2.00
Technical Innovation+0.75
Evidence Of Traction+3.75
Market Timing Relevance+5.00
Functional Completeness+0.25
Subtotal+29.25
Usefulness Multiplierx1.05
Final Score+31

Project Details

Description
Marketwise Strategies provides strategic market research in Education, Healthcare, Technology and other knowledge-focused markets. Working across the UK and internationally, our research helps organisations to de-risk innovations, better direct their strategies and strengthen their market positioning. To all projects, we bring a diagnostic and problem-solving approach, looking beyond the brief to understand the deeper issues. Our ethos is one of partnership with each client, to achieve impactful research and bring clarity to often complex problems. In Higher Education markets, we work with universities, sector bodies, professional associations and alternative providers – informing their product portfolios, market entry strategies, stakeholder engagement and broader business decisions. At sector level, we undertake major projects that inform policy and strategy. Across Health and Bioscience, we support new product development, market entry and business growth, for organisations of all sizes. In B2B markets, we help clients to: develop and launch new products and services; research and enter UK and international markets; consult stakeholders; and strengthen customer relationships. We also work extensively with not-for profit organisations, often at national level, to develop their service offers, enhance their market positioning and inform business planning. Our highly qualified and experienced researchers and consultants come from backgrounds in higher and further education, engineering, and health and life sciences – ensuring that we combine practical, sector knowledge with intelligent thinking and a commitment to robust and actionable research. We are happy to advise on market research projects and methodologies. For an initial discussion, please contact us through our website (see below), which also features client case studies and comments, or telephone us on 0191 261 4426 or 0203 574 4848.

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline