Proof of Usefulness Report

Marketplace

Analysis completed on 2/8/2026

+196
Proof of Usefulness Score
Gaining Momentum

The submission represents 'MarketPlace Branding', a legitimate St. Louis-based agency founded in 2002. However, the submission data is fraught with inaccuracies and low-effort inputs (e.g., claiming 'everyone' as the audience and 'most people' have used it). External data (Agency Spotter) suggests a team size of 10-49, contradicting the claimed 125, and the financial metric '$2.5M all time marketcap' is nonsensical (likely annual revenue). The project is a standard service business with no evident technological innovation. The low score reflects the disparity between a stable real-world business and a poor, hallucinatory submission.

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Score Breakdown

Real World Utility+10.0
Audience Reach Impact+1.5
Technical Innovation+0.75
Evidence Of Traction+5.0
Market Timing Relevance+4.0
Functional Completeness+0.25
Subtotal+215
Usefulness Multiplierx0.91
Final Score+196

Project Details

Project URL
marketplacebranding.com
Description
Hello, we’re MarketPlace. A purpose-driven constellation of food, pet, and supplement category specialists, MarketPlace has been delivering proven business results for human and pet nutrition brands for B2B and B2C companies since 2002. Founded as "the food marketing agency," we’ve remained engaged throughout the supply chain—from innovation and ingredients to packaging and multichannel marketing. This full-circle experience inspires and illuminates our work for B2B and CPG brands in the food, beverage, supplement, and pet categories. Throughout our 20+ years in business, we’ve repositioned global B2B ingredient companies to break into new categories and grow market share. We’ve led CPG pet marketing breakthroughs inspired by human nutrition trends. For national CPG brands, we’ve led rebrands that expand distribution and drive sales. Through strategic consulting, in-house research, award-winning branding, and omnichannel activation, we build better brands and brighter futures.

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline